Greentube’s Strategic Growth in the U.S. Market
Greentube, NOVOMATIC’s digital gaming and entertainment division, has broadened its reach in North America by launching its services in Connecticut. This development follows their licensing approval in February 2023, marking a significant advancement in their U.S. expansion efforts. The company, which is already established in New Jersey, Michigan, and Ontario, aims to cement its presence across regulated U.S. markets.
Connecticut Welcomes Greentube’s Popular Games
With the Connecticut launch, local players now have access to some of Greentube’s leading games, such as Piggy Prizes Wand of Riches, Starlight Jackpots, and Athena Goddess of War. Michael Bauer, CFO of Greentube, highlighted the company’s enthusiasm about the expansion: “We are thrilled to extend our reach to Connecticut, embracing the state’s growing iGaming market. Our objective is to support our customers across as many states as possible, ensuring a broad audience enjoys our distinctive entertainment offerings.”
Further Expansions and Partnerships
Greentube plans to deepen its footprint in Connecticut by forging new partnerships with additional operators, reinforcing its commitment to the burgeoning U.S. iGaming sector.
Enhanced U.S. Presence through Hard Rock Bet Partnership
Parallel to its Connecticut initiative, Greentube has also strengthened its position in New Jersey by collaborating with Hard Rock Digital. This partnership will introduce Greentube’s acclaimed game portfolio on the Hard Rock Bet online casino platform. This move not only increases Greentube’s visibility among U.S. players but also leverages Hard Rock Digital’s globally recognized brand to attract a wider audience.
Markus Antl, Director of Global Sales and Key Account Management at Greentube, expressed his excitement about this partnership: “Partnering with Hard Rock Digital, a brand renowned worldwide, marks a significant milestone for us. We are eager to present our content to more players in New Jersey.”
Grant Williams, SVP of Casino at Hard Rock Digital, welcomed the collaboration, noting, “The addition of Greentube’s premium content to Hard Rock Bet complements our extensive game selection and our commitment to providing engaging and innovative gaming experiences.”
Conclusion
Greentube’s dual expansion into Connecticut and New Jersey underscores its strategic focus and adaptability within the North American market. The company’s ongoing partnerships and continuous launch of innovative titles are poised to leverage the expanding opportunities in the U.S. iGaming markets, further establishing Greentube as a prominent player in the region.
