EveryMatrix has been busy turning big-ticket partnerships into live products that directly affect what players can bet on, how smooth the sites feel, and how quickly operators can roll out upgrades.
FitzBet Goes Online in the UK & Ireland
Irish bookmaker Fitzwilliam Sports has teamed up with EveryMatrix to take its mass market brand, FitzBet, online across the UK and Ireland for the first time. FitzBet is run by well-known Irish racehorse owner Paul Byrne, and the shift brings its long-running telebetting business into a full online setup without losing the “pick up the phone and get looked after” vibe it’s built its name on.
EveryMatrix is supplying the full turnkey stack: player account management, payments, bonusing, affiliate tools, plus operational support through its managed services team. For customers, that typically translates to faster onboarding, cleaner deposits and withdrawals, and fewer headaches when a book expands into more regulated territory.
Ebbe Groes, EveryMatrix Group Co-CEO and Co-Founder, said the company is “proud to provide the advanced platform technology, tools, and services” to help FitzBet grow digital revenues across both markets. Byrne called the move “a step” forward, saying the tech and support will help FitzBet deliver the same trusted experience online that clients already expect offline.
A Quicker Content Firehose in New Jersey
Across the Atlantic, EveryMatrix has widened its US footprint through a deal with Ocean Casino Resort in New Jersey. Ocean’s online casino, betOcean, now taps into EveryMatrix’s aggregation platform for access to 45,000+ titles from 360+ suppliers.
The integration wrapped in under four months and includes Evolution’s One Stop Shop catalogue, pulling in games from NetEnt, Red Tiger, NoLimit City, and Big Time Gaming. From a player perspective, this is the kind of partnership that turns “same old lobby” into “there’s always something new,” especially when a platform can rotate fresh releases quickly without weeks of downtime.
betOcean VP of Online Gaming Ray Stefanelli said the deal strengthens its New Jersey offering, with plans in early 2026 to roll out EveryMatrix-exclusive games as the partnership moves into its next phase. EveryMatrix’s Mark Burroughes, CCO Casino, highlighted the speed of delivery and the compliance angle, pointing to the company’s experience getting regulated content live in the US.
Five North American Deals and Counting
The betOcean agreement is EveryMatrix’s fifth content aggregation deal in North America and its third in the US. The supplier holds licenses in Connecticut, Michigan, New Jersey, Pennsylvania, and West Virginia, plus Ontario in Canada.
On the partner list, it’s also working with brands that carry real weight with players: bet365, betParx, Delaware North, and Pinnacle. The practical impact is simple: more markets covered, more operator launches supported, and more content pipelines that can actually keep up with player demand.
AI Player Support That Doesn’t Feel Like a Wall
Toward the end of last year, EveryMatrix also linked up with Cevro AI to bring AI agents into player support for its partners. The goal is to resolve complicated support issues with more speed and better “human” handling, rather than the usual copy-paste dead ends.
For the average casino or sportsbook customer, this is the difference between getting a withdrawal query solved in minutes versus spending your evening stuck in a chat loop.
South Africa License Opens the Door to Local Operator Launches
EveryMatrix has secured a manufacturer’s license in South Africa, approved by the Western Cape Gambling and Racing Board. That license allows the company to supply its tech to licensed operators in the country, setting up new partnerships and launches in the region.
Mark Schmidt, Managing Director, Africa at EveryMatrix, said the license has been in the works for a long time and positions the company to help local operators deliver higher-quality experiences, with scalable platforms that can keep pace as volumes grow. He also took a swipe at older systems still used across parts of Africa, pointing to limits around scale, flexibility, and reliability that modern operators can’t afford.
Why the FSB Deal Still Matters
EveryMatrix’s 2024 acquisition of FSB Technology keeps popping up for a reason: it helped the group scale faster, accelerate product development, and expand into new territories. Schmidt has described the logic as combining strengths to build something better than either company could alone.
He also connected the acquisition to the company’s proprietary horse racing product, launched in 2025 and already live with multiple brands, plus stronger reach in the UK & Ireland and deeper roots in Africa through FSB’s established customer base.
