NetEnt, the Swedish online casino games supplier, is eyeing further growth in the world gambling market. The group’s chief executive officer, Per Eriksson, recently said that he believed that NetEnt could double its share of the global market up to 30%.
The CEO didn’t seem fazed by a number of obstacles which analysts believe could stand in the group’s way, namely a shaky legal landscape in the United States, and NetEnt’s ability to sustain such a fast growth rate.
Eriksson said: “We still have big growth potential in Europe. We have approximately 30% market share and that means 70% to take.”
The CEO said that the US gambling market was “waiting for us”.
“That is something we are looking forward to,” he added.
NetEnt already has a good presence in the New Jersey online gambling market and has signed with major operators in the state, most recently with Poker Stars which is set to go live later this month. Per Eriksson believes that more progress will be made in other East Coast states, including Pennsylvania, and Net Ent will be there when the laws allow it. Analysts have already predicted that there is huge potential for growth if and when online gambling is widely regulated in the United States.
In the meantime, NetEnt is making its biggest strides in the European market, despite stricter laws being introduced by countries such as the UK, who recently rolled out new taxation.
