Play’n GO celebrates two decades of innovation by breaking new ground both on casino floors and across digital platforms.
Play’n GO Marks 20 Years with a Leap Into Land-Based Casinos
Swedish gaming giant Play’n GO is marking its 20th anniversary with a major milestone — entering the land-based casino market for the first time. The company has teamed up with Genting to launch BOOM Slots, an exclusive cabinet line featuring 13 of its most successful online titles.
Hits like Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100, and Buildin’ Bucks are now lighting up casino floors after years of dominating the online space. The rollout began with a trial run at Resorts World Casino Birmingham, where the games have proven a hit with players. Following that success, Genting is now expanding installations across more than 30 UK casinos, including the flagship Genting Stratford in London, with completion expected by December.
For Genting, the move offers a fresh way to stand out. Product Director Stuart Armstrong said, “In a crowded land-based casino sector, differentiation is vital. Our new BOOM Slots give Genting a unique gaming experience no other casino can offer.”
Play’n GO CEO Johan Törnqvist called the deal a defining moment. “This is a historic day for Play’n GO. We’re expanding what ‘everywhere’ means for our games — from mobile and online to land-based casinos,” he said. “We see opportunities for tens of thousands of Play’n GO cabinets worldwide.”
A New Era for Casino Players
For everyday casino visitors, this crossover means a new kind of floor experience. Popular online slots are now playable in person, bringing familiar mechanics and bonus features to physical machines. Fans of Book of Dead and Reactoonz can now enjoy their favorite titles with the atmosphere of a live casino — and no need to switch screens.
Armstrong noted that trials proved the games’ crossover appeal: “Players who love Play’n GO online are engaging just as strongly in person. It’s a smooth transition that keeps the fun consistent wherever they play.”
From Mobile Pioneer to Multichannel Powerhouse
Play’n GO began in the early 2000s creating games for mobile phones — long before mobile gaming became the norm. Two decades later, the studio has released over 400 titles in 35+ regulated markets. Its evolution from online specialist to multichannel provider signals a broader push to connect players across every platform.
While the Genting deal opens a new chapter for Play’n GO in brick-and-mortar casinos, the company is also doubling down on its digital growth. The recent release of Fate of Dead Blitzways added fresh energy to its acclaimed Dead series, combining cascading reels and evolving Wilds for a twist on the Egyptian theme that fans know well.
Exclusive Caesars Partnership Strengthens North American Presence
Play’n GO is also extending its influence in North America with the launch of Caesars Palace Legacy of Gold, an exclusive slot created for Caesars Palace Online Casino. Available in Ontario, New Jersey, Michigan, Pennsylvania, and West Virginia, the game captures the grandeur of Caesars Palace through rich visuals and immersive gameplay.
The title is part of a growing collaboration between Play’n GO and Caesars Digital, following earlier launches across Caesars’ online platforms, including Horseshoe Online Casino and Caesars Sportsbook & Casino.
Anna Mackney, Head of Regional Sales US at Play’n GO, said the partnership goes beyond game supply. “We work closely with operators to help them grow their businesses. Caesars Palace Legacy of Gold is a result of that collaboration, and we’re confident it’ll be a hit with their players.”
Ricardo Cornejo Rivas, VP of Online Gaming at Caesars Digital, praised the partnership’s creative synergy: “Play’n GO continues to prove its creative strength. This exclusive title captures the spirit of Caesars Palace with flair and originality.”
What It Means for Players
For the average casino player — whether online or in person — Play’n GO’s latest moves mean more familiar favorites in more places. Fans in the UK can now find Book of Dead at their local Genting venue, while North American players get access to new themed exclusives like Legacy of Gold through Caesars’ online platforms.
Play’n GO is effectively bridging the gap between digital and physical gaming. It’s a shift that promises more choice, more consistency, and more of the top-quality slot experiences that players have come to expect — no matter where they choose to play.
