TotoGaming Debuts Exclusive Slot with Pragmatic Play
Pragmatic Play has teamed up with Armenia’s TotoGaming to launch Journey to the Galaxy, a custom-made slot developed as the prize for winning a national operator competition. Designed to drive player engagement, the competition challenged licensed operators in Armenia to deliver standout marketing and promotional campaigns.
TotoGaming’s creative edge won them the top spot, earning the exclusive opportunity to co-create a slot with Pragmatic Play. The result is a feature-rich title with bonus buy options and free spins, tailored specifically to the operator’s brand.
“This was a chance to push ourselves creatively,” said Victorya Harutyunyan, Head of Product Marketing at TotoGaming. “We aimed to transport users into a new kind of gaming experience, paying close attention to everything from icon design to the soundtrack.”
Beyond the game itself, Harutyunyan highlighted the broader benefits of the partnership, including expanded marketing potential and the ability to launch targeted, branded promotions.
Pragmatic Play Expands with Flutter’s UK and Ireland Brands
Earlier this year, Pragmatic Play broadened its live casino footprint through a deal with Flutter Entertainment. The agreement sees its content rolled out across major brands including Paddy Power, Betfair, and Sky Vegas.
The partnership includes a full suite of live products—ranging from table games to game shows—enhanced by Pragmatic Play’s Smart Studio tech. This lets Flutter’s brands tailor the visual experience of each title to align with their own aesthetics, deepening brand identity and player connection.
Win2day Unveils Dedicated Live Casino Studio in Vienna
In Austria, Pragmatic Play has taken its partnership with win2day to the next level by launching a bespoke live casino studio in Vienna. Operated by Austrian Lotteries, the studio is home to tailored blackjack and roulette tables, plus an exclusive localised game show called Crazy Prater Rad, which offers multiplier wins up to 500x.
This move follows a successful collaboration in 2023 focused on slots and adds a new layer to win2day’s portfolio with top-performing live titles like Mega Roulette, Mega Wheel, and Sweet Bonanza CandyLand.
Irina Cornides, COO at Pragmatic Play, called the project a reflection of the company’s focus on tailored solutions and top-tier entertainment. Martin Škopek of Austrian Lotteries added that the new studio will not only enhance gameplay but also bring up to 150 jobs to the city.
These strategic collaborations highlight Pragmatic Play’s flexible approach to content delivery, as the provider continues building momentum across multiple markets with customised, brand-aligned gaming experiences.
