New partnership brings popular titles like Devil’s Deal: Soul for Sale and Mayan Gold to Betano players as 7777 Gaming strengthens its Latin American footprint.
7777 Gaming has secured a fresh deal with Betano Brasil, the local brand of Kaizen Gaming, as it targets deeper expansion in the booming Brazilian iGaming market. The move brings a selection of the developer’s games, including Devil’s Deal: Soul for Sale, Mayan Gold, and Candy Anyways, to Betano’s player base, with more content on the way.
This marks another step in 7777 Gaming’s broader push across Latin America, following recent entries into Colombia, Peru, and Italy. Brazil, with its growing regulated market, has become a prime focus for international suppliers—and this latest deal strengthens 7777 Gaming’s stake in the region.
Partnerships in High Gear
Kaizen Gaming, the operator behind Betano, maintains a strong presence in over 15 countries across Europe, Africa, and the Americas. In Brazil, Betano stands out as a major name in sports betting and iGaming, backed by its sponsorship of the Brazilian Football Confederation and existing agreements in markets like Peru, Chile, and Mexico.
For 7777 Gaming, aligning with such a partner offers instant visibility and a route to scale its content quickly within one of Latin America’s most dynamic jurisdictions.
Bringing Fresh Titles to New Markets
Among the featured titles in this initial rollout, Devil’s Deal: Soul for Sale comes from 7777 Gaming’s “Innovative Concepts” line, known for blending narrative elements with unconventional gameplay. The company continues to emphasize games that combine strong engagement mechanics—like multipliers, buy-bonus features, and free spins—with creative themes.
7777 Gaming has also been active on the European front. Earlier this month, it gained certification to distribute games in Italy, marking its 14th regulated market. As part of this push, the company partnered with Octavian Lab to integrate its portfolio into Hub Casino, making its content available to licensed operators across the Italian market.
Certified titles in Italy include Crazy 100 Bucks, Vault Looter, Sea of Treasures, and Thracian Treasures, alongside other hits like Devil’s Deal and Cash 100.
Positioning for Global Reach
With consistent moves into regulated regions—including Croatia and Colombia—7777 Gaming is clearly prioritizing long-term growth through compliant market entries and high-profile distribution agreements. By joining forces with Betano and Octavian Lab, the company continues to amplify its reach in key territories while bringing a diverse mix of content to players worldwide.
As the competition intensifies across Latin America and Europe, 7777 Gaming is positioning itself as a content provider to watch—one that’s not only expanding rapidly but doing so with purpose.
