Super Group, a British company and owner of a sports betting and online casino company, is endeavoring to enter the rapidly-growing U.S. market and has revealed that it is joining with Sports Entertainment Acquisition Corp in a deal that they anticipate will close in the second half of this year and would take the company public in the U.S. stock markets.
Although not currently licensed in the U.S., Super Group is endeavoring to remedy that through a deal that it has reached to acquire Digital Gaming Corporation. Should regulators approve the deal it would enable it to gain access to as many as 10 U.S. states, including New Jersey, Pennsylvania, Indiana, Iowa and Colorado.
The planned consolidation with Delaware-based Sports Entertainment Acquisition is the latest example of how appealing the U.S. market has become to sports betting and gambling companies from other nations. Leading European gambling companies such as Flutter, William Hill, Entain and others have all staked claims to the fast-growing American market.
Neal Menashe, Chief Executive Officer of Super Group, commented that they have established their group as a truly global, scaled and profitable digital gaming business, delivering on their vision to bring first-class entertainment to the worldwide betting and gaming community.
Menashe went on to say that this listing will position them strongly to capitalize on the significant global growth opportunities ahead, including the U.S. market.
Eric Grubman, former Executive Vice President of the NFL, is due to become chairman of the Super Group while John Collins, who held executive roles with the NFL and NHL and was President of the Cleveland Browns, will serve on the company’s Board of Directors.
Both the above are part of Sports Entertainment Acquisition’s management team.
