Sportradar, a leading sports data and technology provider is thrilled to announce that it has entered into a new five-year Sports Betting partnership with New York-listed casino and sports-book operator Bally’s Corporation.
In terms of the new deal signed by the parties, Sportradar will give Bally’ Interactive the opportunity to gain access to its entire pre-match betting services, live betting services and content solutions portfolio.
Neale Deeley, the Managing Director of US Betting at Sportradar, said that Sportradar is proud to be working with Bally’s Interactive.
He added that given their vision and commitment to innovation, they are confident that Bally’s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers.
Bally’s Interactive beta launched its Bally Bet mobile sports-book in Iowa last month, which followed its first mobile sports-book launch in Colorado in May.
Bally’s Interactive is aiming to launch Bally Bet in additional markets this year, with subsequent launches scheduled to occur in 2022.
Adi Dhandghania, the Senior Vice President of Strategy and Interactive at Bally’s Corporation, commented on the partnership by saying that they are excited to be working with Sportradar in an endeavor to expand their online sports betting capabilities.
Dhandhania went on to say that this partnership provides them with a comprehensive suite of betting data, which will allow them to enhance their products and content offerings. He also said that they look forward to continuing to execute on their online sports betting and interactive gaming expansion strategy.
