The global gambling group, Scientific Games issued an announcement to the industry this week, where it said that it would be rebranding. Its new name, Light & Wonder reflects its new cross-platform policy which will see it deliver exciting content to land based casinos, online casinos and mobile casinos in multiple formats, including free to play social games and real-money casino games.
“We are thrilled to introduce the world to Light & Wonder, a company that will build great games and franchises that offer players a seamless experience across platforms,” said chief executive Barry Cottle.
“Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities. Our new name and identity are born from our winning strategy to be the leading cross platform game company and will inspire our people to make great products for our players.”
Scientific Games underwent significant changes in recent years in a bid to streamline its business and make it more games focused.
Last October, it sold its lottery business to Brookfield Business Partners for $6 billion. 2021 also saw Scientific rid itself of its sports betting division, OpenBet.
The new company will start trading under the LNW name later this year when its legal name change to Light & Wonder is complete.
