Sands China Ltd will ramp up its efforts to attract more foreign customers to its properties in Macau in line with the government’s goal of reducing the region’s reliance on Chinese visitors. Organizing private flights for high rollers, running overseas promotions, and expanding its overseas offices are among the initiatives planned by the company to increase foreign visitor numbers.
Sands China Targeting Customers from Southeast Asia
In a statement to local media, Wilfred Wong Ying Wai, President of Sands China Ltd, said they’re looking to bring in more customers from Southeast Asia, as well as South Korea and Japan.
To help them do that, they will expand their overseas offices and launch multiple promotions targeted at customers located in those countries. They will also continue to use private jets to transport high rollers to Macau.
Macau Govt. Reviewing Sands’ Q1 Results for Potential Tax Breaks
A foreigner-only gaming zone has been operating at Sands’ casino properties in Macau and in other gaming venues in the city as early as February. The exclusive area will be used to determine the amount of gaming revenue generated by non-Chinese customers. Authorities will then use the data in calculating the tax reduction that will be awarded to casino operators.
Mr. Wong said the Macau government is currently reviewing its Q1 results on the operation of its exclusive zone for foreign customers to determine the tax reduction.
