Introduction of Non-Cash Prizes Set to Boost Player Engagement
SOFTSWISS, a leading iGaming software solutions provider, has significantly enhanced its Game Aggregator by expanding the rewards available through its Tournament Tool. This upgrade allows operators to offer a wider variety of prizes, going beyond traditional cash rewards to include luxury cars, trips to Las Vegas, mobile devices, branded merchandise, and more.
Expanding Opportunities for Operators and Players
With this new feature, operators who use the SOFTSWISS Game Aggregator can now design tournaments that cater to specific player demographics, including VIPs and high rollers. For instance, a summer tournament might offer a luxury cabriolet as the top prize for VIP players, while those with smaller stakes could compete for free spins or branded merchandise.
The expanded prize pool isn’t just about variety; it’s also a strategic move to boost player engagement. The Tournament Tool has already proven effective, with SOFTSWISS reporting a 22% increase in average daily bets per user and a boost in gross gaming revenue and bet count. With the addition of non-cash prizes, operators can expect even greater participation and retention rates.
A Data-Driven Approach to Customization
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, highlighted the importance of a tailored approach, saying, “Our approach is always research and data-driven. We recognize that different player groups require distinct mechanics, rewards, and strategies. That’s why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools to implement customized engagement campaigns. Adding non-monetary prizes to the tournaments is one of these steps.”
The new Tournament Tool enhancements also enable operators to manage these tournaments with ease. All settings can be configured through the Tool’s back office, and players can view prize details and leaderboards directly within the casino interface, making the experience seamless and engaging.
A Growing Content Hub
The expansion of the Tournament Tool follows SOFTSWISS’s reaching a significant milestone. The Game Aggregator now boasts a portfolio of over 23,500 games, making it the largest content hub on the market. This vast selection of games, combined with the new tournament features, positions SOFTSWISS as a leader in providing comprehensive solutions for the iGaming industry.
As SOFTSWISS continues to innovate, operators can expect more tools and features designed to maximize player engagement and satisfaction. This will ultimately drive revenue growth and cement operators’ competitive edge in the market.
