Leading online gambling operator, Kindred Group, has announced that it has made a formal request to The Swedish Gambling Authority for a license for the operation of online betting and gaming services in Sweden.
The operator is hoping that it will be granted a successful application so as to enable it to finally compete on equal terms in Sweden and strengthen its commitment to the Scandinavian nation.
Since its launch twenty years ago, Kindred Group (previously Unibet Group) has campaigned for a modern gambling regulation in Sweden, including providing consumers with a safe and secure gambling environment. In June of this year, the Swedish Parliament voted to re-regulate the gambling market.
Kindred’s request is in line with the Group’s long term strategy to operate in locally licensed markets.
Hendrik Tjarrnstrom, Chief Executive Officer of Kindred Group, commented that it is very satisfying that they finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators. He added that Kindred has always applied great effort to understanding what their customers want, giving them a great experience in a safe and secure environment with the highest responsible gambling standards.
Tjarnstrom went on to say that what is even more pleasing is that they can extend their commitment to Swedish society through different sponsorships and partnerships.
He also said that in the days following the Parliament’s ruling in June, they have demonstrated their ambition by signing a twelve-year sponsorship deal with the Swedish Elite Football Association.
