LeoVegas, a leading mobile casino operator, is pleased to announce that it will be sponsoring the UK rugby club, the Leicester Tigers.
The company has entered into a three-year deal that will see it become Official Betting and Gaming Partner of the two-time European Cup winners and 10-time English league champions. In terms of the deal, the online casino’s brand logo will appear on the Tigers team shorts until the year 2019, as well as on adult replica shorts for the 2017/18 and 2018/19 seasons.
The deal between the parties is a very important investment for the brand and will give LeoVegas.com an opportunity to further establish itself in the sports betting market as a major player.
Leicester Tigers is home to current UK internationals Dan Cole, Manu Tuilagi and Ben Young as well as international stars JP Pietersen and Matt Toomua and the kit sponsorship deal will allow the brand to have visibility during live broadcasts and highlight packages from Premiership and European games.
Included in the deal is official partner accreditation, matchday tickets and VIP hospitality, media space at Welford Road stadium as well as two pitchside perimeter boards from the 2017/18 season and one for the duration of the 2016/17 season.
Shenaly Amin of LeoVegas.com, commented on the deal by saying that this sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com which emphasizes their commitment to becoming a leader in the sportsbook market.
LeoVegas.com will be activating its sponsorship via several PR, social media and consumer engagement activities for Leicester Tigers supporters.
