Amusnet is preparing to take its online momentum in Greece into land-based casinos, with its first local installations now edging closer.
First Machines Move into View
Amusnet is stepping up its push in Greece, with the supplier looking to turn its online casino reach into a stronger land-based presence.
The company used the Casino Operations Summit in Thessaloniki to lay out its ambitions for Greece and Cyprus, with Country Manager Jelena Stankovic saying Amusnet wants to become a long-term partner for operators across both online and retail casino channels. The event took place from April 21 to 23, 2026, at the Hyatt Regency Conference Center, Hotel & Casino.
That matters because Amusnet is not entering Greece as a mystery name. Its slots are already visible across the country’s online casino market, meaning some players may soon find familiar titles waiting for them on actual casino floors. For the average player, that is the whole trick: less “what is this?” and more “oh, I know that one.”
Greece Gives Suppliers Plenty to Chase
Greece has become a more attractive target for casino suppliers, helped by a regulated online market and steady operator investment.
Amusnet’s Greek operation already has local roots. Amusnet Gaming Limited Greece was established in 2022, while Amusnet Interactive holds Type A1 and A2 licences from the Hellenic Gaming Commission for the manufacture of online casino games, according to the company’s Greek website.
That gives the supplier a cleaner route into conversations with operators. It has local presence, licensed online activity, and a catalogue that already travels well in digital lobbies. The next step is proving that the same brand recognition can work in a different setting, where cabinets, floor placement, and repeat play all carry more weight.
Online Deals Built the Runway
Amusnet’s retail casino hopes in Greece are backed by work it has already done online.
In January 2025, the company expanded its collaboration with Betsson into the Greek iGaming market, supplying a range of casino titles to the operator. Betsson had already received online gaming and betting licences from the Hellenic Gaming Commission in 2021, giving Amusnet exposure through a recognised brand in the country.
Amusnet has also deepened its presence through Sportingbet.gr, Entain’s Greek-facing brand. For land-based casinos, that existing exposure can be useful. Players are often more willing to try a cabinet when the game style, maths, or branding already feels familiar from online play.
That does not make the land-based move automatic. A slot that performs online still has to fight for attention on a casino floor, where players make quicker decisions and competition is sitting right beside it, flashing lights and all.
Cyprus Adds Regional Momentum
The Greek push is also part of a wider Eastern Mediterranean land-based play.
In April 2026, Amusnet announced a new casino partnership with Concorde Casinos in Cyprus. The deal covers deployments at Concorde Tower Casino in Nicosia, Concorde Luxury Casino in Bafra, and the planned Concorde Aria Casino in Kyrenia.
The Cyprus rollout includes Type S J55 slot cabinets, with games such as Crazy Red, Candy Palace, 100 Extra Crown, Art of Gold, Extra Crown, Vampire Beast, and Phoenix Star listed among the selected titles. Amusnet said eight Type S J55 cabinets are planned for Concorde Aria Casino, which is scheduled to open in May 2026.
That gives Amusnet a nearby reference point as it looks toward Greece. Operators like proof. A working casino deployment in Cyprus gives the supplier more than a pitch deck when Greek casino groups ask how its land-based products perform.
The Omnichannel Pitch Is Doing the Heavy Lifting
Amusnet’s central argument is simple: players already know the games online, so casinos can use that familiarity on the floor.
The company’s broader offer now stretches across online slots, live casino products, jackpots, bonus tools, and land-based slot cabinets. Its own site presents land-based casino solutions as a core part of the business, not a side experiment.
For operators, that kind of crossover can be useful. A supplier with both online and retail content can support marketing around recognisable titles, shared themes, and player habits across different channels. For players, it could mean less friction when moving between phone play and in-person casino visits.
The catch is that land-based casinos are less forgiving. A weak cabinet location, a game that does not catch the eye, or a poor first few sessions can slow the whole thing down. Online lobbies can bury underperformers quickly. Casino floors have less room for passengers.
The Real Test Starts on the Floor
Amusnet’s next challenge in Greece is execution. The supplier has the ingredients operators like to see: local licensing experience, online partnerships, recognised slot titles, and a regional land-based move already underway in Cyprus. Now it needs to turn those pieces into cabinet performance.
For Greek casino players, the upside is straightforward. More competition between suppliers can mean fresher machines, more familiar game brands, and a little more variety on the floor. No player ever complained because the slot mix became less stale.
Amusnet has built a strong case for why Greece makes sense. The harder job comes next: making players sit down, stay there, and come back.
