British land-based and online casino game developer Blueprint Gaming Limited is pleased to announce that it has enhanced its long-term licensing deal with the firm behind the Deal or No Deal-branded family of entertainment, Banijay Brands.
In terms of the agreement, Blueprint Gaming will be allowed to continue developing content around the popular Deal or No Deal TV game show format. The developer’s next installment titled “Deal or No Deal: Banker’s Bonanza” is due to be released next month.
According to the studio, there are several high-impact titles based on Banijay’s Deal or No Deal IP for the market in the UK and more versions will also be made available for La Banquier – its equivalent show in Canada.
Lauren Bradley, Head of Commercial at Blueprint Gaming, commented that the Deal or No Deal brand is a huge part of Blueprint’s overall identity and content offering, so they are delighted to have secured this new agreement with Banijay Brands.
Bradley went on to say that as well as brining more engaging Deal or No Deal inspired content to the UK and Europe, this latest deal is crucial in building their global reach by introducing these types of games to Canada. He added that on top of that, they will have access to additional IPs that they are really excited about.
The renewed partnership will also see Blueprint gaining access to a large number of new global brand IPs, including those of Big Brother, Black Mirror, £100l Drop, The Money Drop as well as the popular show Peaky Blinders.`
