Buzz Group, the UK’s largest retail Bingo operator, is expanding its gaming offerings with the launch of its new online casino website, Buzz Casino. The release of the new platform marks Buzz Group’s latest effort towards establishing an online foothold after the COVID-19 pandemic dealt a significant blow to the company’s land-based operations.
Play Slots, Table Games & Live Casino Titles at Buzz Casino
Buzz Casino was developed in collaboration with online gambling software supplier Playtech, which has been Buzz Group’s technology partner since it joined the gaming market in 2018. The online casino site offers table games, online slots, and live casino titles.
Buzz Group wants to give its players a new way to enjoy gaming, noting that casino is an important part of its product mix. Buzz Group’s Digital Operations Director Dave Evans said the launch of Buzz Casino strengthens the company’s position as the UK’s leading omni-channel venue for online gaming.
Rising Above the Challenges
Buzz Group’s entrance into the online casino market can be seen as a business diversification strategy after the company was forced to close down nine of its 91 bingo clubs across the UK this year due to post-pandemic challenges.
With the launch of its new brand, Buzz Group aims to provide players with a fun, safe, and trusted environment to enjoy their favorite online casino games.
