Genius Sports has entered into a multi-year agreement with DraftKings for the supply of official sportsbook data and content solutions for a vast range of leading sports competitions.
In terms of the deal, DraftKings will utilize Genius Sports’ technology in order to power live experiences for players as well as gain access to Genius Sports’ proprietary, official data and live video feeds from more than 170,000 events per year.
The deal includes Genius Sports’ entire suite of National Football League (NFL) products, content and player acquisition and retention solutions.
DraftKings was selected as one of the NFL’s tri-exclusive official sports betting partners in April of this year, while Genius Sports became the league’s exclusive distributor of real-time play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed.
DraftKings will now have the opportunity to become one of the first operators to implement a full Genius Sports NFL offering, including NGS that powers the complete player life-cycle.
The deal will also see DraftKings expand its official sports data portfolio, allowing its customers to gain access to official data from other top-tier competitions that includes soccer’s English Premier League and Nascar.
DraftKings will deploy Genius Sports, BetBuilder and Sportcast’s automated single-game parlay solutions for the NFL, National Basketball Association, National Hockey League, Major League Baseball and major soccer competitions.
Ezra Kucharz, DraftKing’s Chief Business Officer, said the mutually beneficial terms of this agreement allow them to leverage Genius’ technology for years to come.
Mark Locke, Chief Executive Officer at Genius Sports, said this partnership reinforces their commitment to official sports data and demonstrates its intrinsic value in helping their sportsbook partners stand out from the competition.
