The Gamesys Group, an independent gaming software developer and operator has announced that it has launched Virgin Bet in collaboration with sports supplier SBTech.
Following a competitive tender process to decide upon the supplier of the Virgin Bet brand, Gamesys chose SBTech for the groundbreaking agreement.
Virgin’s personality-led brand will be launched through a smooth, simple to use product that focuses on offering an uncomplicated and engaging betting experience in an endeavor to disrupt the market in the UK.
Created in partnership with Gamesys’ development teams, SBTech’s platform powers Virgin Bet with a customized front-end interface.
Simon Mizzi, Marketing Director of Gamesys Gibraltar, commented that they are excited to launch Virgin Bet into the world’s most competitive sportsbook market.
Mizzi went on to say that they believe the Virgin brand has the ability to help change the industry for the better and they look forward to giving their customers the experience they feel they deserve.
Richard Carter, the Chief Executive Officer at SBTech, said that this is a significant announcement and achievement for the business which strengthens their UK presence.
Carter also said that Gamesys is likely to become one of the largest customers over time and they are delighted to be working with their management team whom they have long admired. He added that Gameys has put its faith in them due to their proven track record of delivering world-class sportsbook and casino platform solutions. He also added that this is testament to their talented team, outstanding produce portfolio and the exceptional results they are able to generate for their partners.
