Greentube, the online gaming arm of Novomatic, is charging ahead with a wave of fresh partnerships across Europe, Latin America, and Africa.
Betfair Deal Boosts Italian Expansion
In Italy, Greentube has struck a major deal with Betfair, part of Flutter Entertainment. Thanks to the company’s Capecod aggregation platform, Betfair players can now access a mix of fan favorites and new releases. Classics like Book of Ra Deluxe, Book of Ra Deluxe 10, and Lucky Lady’s Charm Deluxe join newer titles including Piggy Prizes Wand of Riches and Charmin’ Lady’s Boom.
Greentube’s Commercial Director, David Bolas, called the partnership a strong step in delivering top-tier content to a fast-moving market. The move follows a string of similar deals across Europe, including a recent tie-up with Codere Online in Spain and content integration with Germany’s Playzia for the StarGames brand.
Big Bets on Brazil
Greentube isn’t just focused on Europe. The company has been quick to plant its flag in Brazil’s newly regulated online gaming market, teaming up with SkillOnNet and bet365 to roll out its content to Brazilian players. Bolas described Brazil as a critical market for future growth, with the company eager to capitalise on the country’s fresh regulatory framework.
Supabets Partnership Marks South African Growth
South Africa is also firmly on Greentube’s radar. The company has partnered with Supabets, giving local players access to popular titles like Book of Ra and Sizzling Hot Deluxe via its Mynt platform. This follows a separate launch with Goldrush earlier this month.
Markus Antl, Director of Global Sales and Key Account Management, said the Supabets deal reflects growing demand for Greentube and Novomatic content in the region. Supabets’ Head of Product, Bavu Mpama, added that the games were a perfect fit for their focus on delivering a premium experience.
A Busy Start to 2025
After a strong start to the year, Greentube’s latest moves signal clear intent: build partnerships with major operators, push its biggest titles into new markets, and stay ahead of the curve as global regulations open new doors.
