A Strategic Alliance in Michigan
Light & Wonder has forged a pivotal partnership with Flows, a leading provider of no-code automation solutions, to enhance its player engagement offerings in Michigan. This collaboration has facilitated the launch of Wonder Drops—a novel marketing jackpot tool designed to bolster the company’s global growth strategy. Wonder Drops enables operators within Light & Wonder’s network to seamlessly integrate both progressive and static cash prizes into any game, thanks to its customizable, widget-based framework.
James King, CEO of Flows, expressed his enthusiasm for the project, stating, “This launch is a proud moment for Flows and underscores the adaptability and robustness of our platform. It’s a testament to how our technology enables clients to innovate rapidly and efficiently.” This initiative not only marks a significant expansion of Light & Wonder’s footprint in the U.S. market but also introduces additional player engagement tools in Michigan, including Free Rounds, Multiplayer Games, and daily free games.
Dream Pots: A New Jackpot Experience in the UK and Europe
Parallel to its U.S. initiatives, Light & Wonder has debuted its Dream Pots jackpot system in the UK and Europe with the release of Rainbow Riches Dream Pots. This system connects multiple operators across these regions through integrated jackpot pools on the Infinity platform. Eoghan O’Dwyer, Vice President of Product, iGaming at Light & Wonder, highlighted the significance of this launch, noting, “Rainbow Riches Dream Pots reflects our commitment to enhancing player experiences and delivering substantial value to our partners.”
Rainbow Riches Dream Pots is the inaugural game to feature this innovative jackpot system, leveraging the established reputation of Light & Wonder’s subsidiary, Barcrest, in the Irish slot series. O’Dwyer added, “We are excited to bring this innovative service to our global audience and reinforce our position as leaders in jackpot gaming.”
Expanding Horizons: Light & Wonder in Brazil
Building on its European and U.K. endeavors, Light & Wonder is also making strides in Latin America by entering Brazil’s newly-regulated online casino market. The company plans to offer its acclaimed online gaming platform, including popular titles like 88 Fortunes Megaways and Ultimate Fire Link, to Brazilian operators. Tatiana García Barrenechea, Commercial Director – LATAM at Light & Wonder, remarked on the expansion, saying, “Brazil is a key market in Latin America, and launching here presents tremendous growth opportunities.”
Through these strategic moves and partnerships, Light & Wonder continues to advance its position as a global leader in the iGaming industry, driven by innovation and a commitment to enhancing player engagement across various markets.
