Kambi Group PLC, a Malta-based provider of sports betting technology, has officially gained approval from the Nevada Gaming Commission to operate in the state. The decision, made on January 30, 2025, grants Kambi a Manufacturer & Distributor License as well as an Information Services License, allowing it to offer its sportsbook platform on a business-to-business (B2B) basis.
Nevada, known for its stringent regulatory standards, represents a major opportunity for Kambi, which has been steadily expanding across the U.S. sports betting market since 2018.
Partnership with Bally’s Lake Tahoe Marks Initial Entry
Kambi’s first Nevada partnership will be with Bally’s Lake Tahoe, where the company plans to conduct a field trial of its retail sportsbook solution. While this marks the company’s official debut in the state, there are no immediate plans for expansion into Las Vegas. However, discussions have taken place regarding potential developments at the former Tropicana casino site, which could become home to a Major League Baseball stadium for the Oakland Athletics.
Operating as a B2B provider, Kambi does not manage player accounts or handle financial transactions directly. Instead, it supplies technology and risk management solutions to casino operators, enabling them to run their own sportsbooks.
Expanding U.S. Footprint
Kambi has already established a presence in 15 U.S. states and one Canadian province, serving over 45 operators. Its platform supports wagering on a range of sports, including soccer, basketball, eSports, and American football, processing over one billion bets annually.
CEO Werner Becher emphasized the significance of Nevada’s approval, calling it a validation of Kambi’s technological leadership and commitment to compliance. “Nevada is widely known as the gold standard for betting and gaming regulation, insisting on a standard that few companies can meet. This approval is a testament to our market-leading technology, regulatory expertise, and corporate integrity,” Becher said.
Regulatory Challenges and Future Prospects
Securing approval in Nevada was a lengthy process, with Kambi undergoing rigorous scrutiny by state regulators. The company’s executives attended multiple hearings with the Nevada Gaming Control Board and the Gaming Commission to ensure compliance with local standards.
Kambi’s technology team is now focused on completing the field trial at Bally’s Lake Tahoe, with final testing by Gaming Laboratories International (GLI) expected to conclude by mid-2025. The company sees Nevada as a key market in its long-term strategy to expand across the Americas.
With limited B2B competition in the state due to strict licensing requirements, Kambi’s entry into Nevada positions it as a strong player in the region. As the company continues to grow, it aims to further integrate its sportsbook technology with casino operators nationwide, reinforcing its role in the evolving U.S. sports betting landscape.
