Lady Luck Games, a leading Swedish online slots maker, has boosted its reach in the world of iGaming by entering into a supply deal with multi-brand online casino operator Hero Gaming.
Hero Gaming launched in 2013 and was one of the first companies in the market to equip their brands with gamified player experience and launched its Malta-licensed Casino Heroes operation in 2014.
In terms of the new partnership Lady Luck Games’ content has gone live on the MGA licensed site, along with SimpleCasino and Boom Casino.
It will also make its debut with Casino me, Casitabi, AmuletoBet and Purewin brands as well as NoLimitCasino, which is operated by Hero Gaming on behalf of Sweetspot NV.
Players of eight brands will, therefore, have the opportunity to gain access to titles that include Valholl – Hall of the Slain, SpinJoy Society, Cuddles Royal, Orango Tango and Quartz.
Mads Jorgensen, Co-Founder and Chief Executive Officer of Lady Luck Games, commented that he was excited by the opportunities presented by the tie-up with the industry leaders.
He added that Hero Gaming has been at the forefront of the new wave of online casino for over a decade now and it is a coup for them to have landed a deal to supply them with their content.
Jorgensen also said that their scale and reach will allow them to showcase their products to an even larger player base across Scandinavia and beyond.
Sam Brown, Chief Operating Officer at Hero Gaming, said their mission at Hero Gaming is to be the players’ Hero wherever they operate and adding Lady Luck Games will further extend their diverse, engaging and ever-evolving games offering.
