Industry Veteran to Drive Growth for CasinoEngine and Player Engagement Tools
EveryMatrix has brought in experienced iGaming executive Marc Burroughes as Chief Commercial Officer for its Casino division—a move that signals the company’s intent to sharpen its focus on global growth.
Burroughes will lead the commercial direction of CasinoEngine, EveryMatrix’s flagship casino platform, reporting directly to Casino CEO Stian Enger. His priorities include expanding platform adoption, boosting client engagement, and rolling out new tools to increase retention.
From OpenBet to EveryMatrix
Burroughes steps into the role with nearly 20 years in gaming, having held senior commercial positions at some of the industry’s biggest names. His journey started in the late 2000s with OpenBet, where he worked his way up to Client Director. From there, he held key roles at Light & Wonder, Genesis, and GameScorekeeper, eventually joining IGT PlayDigital as Senior Commercial Director for Aggregation.
His resume reflects a deep understanding of both the content supply chain and platform integration—two critical areas for CasinoEngine’s continued expansion.
A Strategic Role in a High-Performing Division
CasinoEngine processed over 73 billion game rounds last year and generated €2.8 billion in Gross Gaming Revenue (GGR) for its partners. Burroughes will now be tasked with strengthening its commercial roadmap while launching EngageSuite, a new personalization and campaign automation tool designed to boost player engagement.
Working alongside other EveryMatrix units—including SlotMatrix and the in-house game studio—Burroughes will help unify the company’s casino offerings under a single commercial vision.
Leadership Signals Aggressive Growth
Group CEO and Co-Founder Ebbe Groes welcomed the appointment, pointing to Burroughes’ background as a key asset:
“Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands,” Groes said. “As our casino unit gains momentum, we’re aiming to scale even faster under his leadership.”
Burroughes echoed the ambition:
“When the opportunity came to join EveryMatrix on their journey to rapid growth, there was only one answer I could give. The casino division is one of the best I’ve seen in my 17 years in this industry—and I’m confident we can hit some major targets.”
Expanding the Casino Footprint
With Burroughes now steering commercial efforts, EveryMatrix’s casino arm is poised to strengthen its position in key global markets. The company’s focus remains on delivering scalable solutions across Europe, Asia, and North America—offering operators everything from content aggregation to real-time engagement tools in one streamlined package.
