NASCAR and Penn Interactive, a subsidiary of Penn National Gaming, have announced that they have entered into a new multiyear market access partnership in the state of Arizona.
In terms of the agreement, Penn National’s Barstool Sportsbook will become the exclusive Sportsbook of Phoenix Raceway and is expected to gain access to the Arizona sports betting market.
Julie Giese, President of Phoenix Raceway, commented on the partnership by saying that Phoenix Raceway is a state-of-the-art entertainment destination that prides itself on delivering a best-in-class fan experience.
Giese went on to say that their partnership with Penn National Gaming and Barstool Sportsbook takes this to another level. She added that it will help them continue their mission of redefining the way they engage fans and connect with new audiences.
Jon Kaplowitz, Senior Vice President of Penn Interactive said that Barstool Sportsbook has proven itself to be a market leader in the jurisdictions where it has launched due to a combination of unique offers and a leading mobile experience.
Kaplowitz also said that this new partnership will allow them to engage a passionate sports fan base in Arizona while having access to a best-in-class sports entertainment facility in Phoenix Raceway.
Tim Clark, Chief Digital Officer at NASCAR revealed that as their first authorized gaming operator, Penn National has been invested in engaging NASCAR fans since they began building their position in the sports betting space.
Clark added that they could not be more excited to provide their partners with access to their passionate fan base in the greater Phoenix market.
