The strategic alliance will bolster Novomatic’s reach across Singapore, Malaysia, and Vietnam ahead of a major product showcase at G2E Asia 2025.
Novomatic has joined forces with Singapore-based Harvest Gaming to ramp up distribution of its land-based gaming products throughout Southeast Asia.
The newly signed agreement grants Harvest Gaming exclusive rights to represent and distribute Novomatic’s portfolio in key regional markets, including Singapore, Malaysia, and Vietnam. This partnership marks a clear step forward in Novomatic’s broader push to grow its international footprint.
Michael Barsin, representing Novomatic’s sales division, said the collaboration aims to deepen the company’s support for operators in Asia:
“We’re thrilled to partner with Harvest Gaming to strengthen our reach across Southeast Asia. Their market insight and customer relationships make them an ideal fit for our brand and our expansion plans.”
Alfred Hwee, General Manager at Harvest Gaming, echoed that sentiment:
“We’re proud to represent a brand as globally respected as Novomatic. Their commitment to quality and innovation aligns perfectly with our own approach. Together, we’re ready to deliver real value to operators and players alike.”
Harvest Gaming’s location and local industry expertise position the company as a strong distribution partner for Novomatic’s growing catalog. That includes cabinets, slot and electronic table games, jackpots, and casino management tools.
This announcement also follows closely on the heels of Novomatic receiving a gaming vendor license in the UAE—making it one of the first B2B firms to do so.
G2E Asia 2025: All Eyes on Novomatic’s Latest Lineup
As the ink dries on this new partnership, Novomatic is preparing to turn heads at G2E Asia 2025 in Macao. From May 7–9, the company will exhibit a wide range of products at booth #A518B, built around high performance and operator flexibility.
Among the standouts will be the DIAMOND X™ series, featuring the updated XTENSION LINK™ Evolution and classic titles via the multi-screen GAMINATOR™ X5 platform. Also on display will be the BLACK EDITION II cabinets with content from the IMPERA LINK™ and RISING TREASURES™ collections.
Visitors can expect more than just hardware. Novomatic will highlight its NOVO UNITY™ PRO electronic table game system, which allows simultaneous play across games like Baccarat, Roulette, and Sic Bo. Designed for custom experiences and high interactivity, it’s supported by a robust backend system for casino operators.
The NOVOVISION™ Casino Management System will also be in the spotlight, bringing advanced player tracking, loyalty tools, and biometric access control into one seamless solution.
Kenan Bajram, Deputy Director of Global Sales at Novomatic AG, said the show is a key moment for the brand in Asia:
“G2E Asia gives us the perfect stage to demonstrate what sets Novomatic apart. Our portfolio this year is all about flexibility, innovation, and enhancing both the player journey and operator performance.”
With strong local distribution now in place and a headline presence at G2E Asia, Novomatic is clearly sharpening its focus on the Asian gaming market.
