Octoplay and William Hill Join Forces in New Expansion Deal
Octoplay, a leading slot developer based in Malta, has partnered with William Hill, one of the most renowned online gaming and betting brands. This collaboration comes on the heels of Octoplay’s recent partnerships with Flutter and Entain, marking a continued strategy to expand its reach across regulated gaming markets.
This new deal allows William Hill to host Octoplay’s proprietary slot content on its platform, giving players access to an exciting array of popular titles such as Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and 777 Hot Reels. This partnership highlights Octoplay’s ongoing efforts to become a key player in the UK’s highly competitive iGaming market.
A Tailored Experience for William Hill Players
As part of this partnership, William Hill players will also be introduced to a custom version of Octoplay’s innovative Jackpot Hunt feature, which was specially designed for the platform. This exclusive opt-in jackpot solution will add an extra layer of excitement for players, showcasing Octoplay’s commitment to creating bespoke, engaging content tailored to the needs of high-profile operators.
Nick Vuchev, Commercial Director at Octoplay, spoke about the strategic importance of the deal, stating:
“Partnering with William Hill represents a significant step in our expansion strategy. The bespoke Jackpot Hunt solution we’ve developed for William Hill showcases our ability to collaborate closely with tier-one operators to create tailored, innovative content. We’re excited to bring our premium games and other innovative platform solutions to William Hill’s vast player base in the UK.”
Expanding Octoplay’s Reach in Europe’s Regulated Markets
This partnership with William Hill not only strengthens Octoplay’s position in the UK but also reinforces its growing presence across Europe. Already holding licenses in jurisdictions such as Sweden, Malta, Ontario, Slovakia, Greece, and Romania, Octoplay is steadily gaining recognition for its top-tier slot games and innovative platform features.
William Hill’s Head of Gaming UK, Keiron Downs, expressed his enthusiasm for the new partnership:
“At William Hill, we’re always looking to enhance our gaming portfolio with high-quality, engaging content. Octoplay’s games and Jackpot Hunt align perfectly with our commitment to providing an exceptional gaming experience.”
The Future of Octoplay’s Expansion Strategy
This collaboration with William Hill marks a key moment in Octoplay’s broader expansion plan, as the company continues to build relationships with leading gaming operators across major regulated markets. By delivering innovative gaming content and bespoke solutions to platforms like William Hill, Octoplay is well-positioned to become a major force in the global iGaming landscape.
With its ever-expanding portfolio of games and a strategic approach to partnerships, Octoplay is poised for continued growth, ensuring that more players across the UK and beyond will enjoy their premium gaming experience in the months to come.
