iSoftBet, a leading online casino content supplier and aggregator, is pleased to announce that it has entered into a distribution deal with sports betting and igaming operator OlyBet that will see it boost its reach across a trio of premier jurisdictions.
In terms of the distribution deal, OlyBet, which is one of the leading brands in the Baltic, will gain access to iSoftBet’s complete portfolio of proprietary slot content available across a number of emerging regulated markets which include Latvia, Estonia and Lithuania.
The operator will now have the opportunity to offer its customer base a range of iSoftBet slots including top performing content Mighty Stallion Hold & Win, Aztec Gold Extra Gold Megaways and Gold Digger.
The supplier has revealed that since the launch of Aztec Gold Extra Gold Megaways, the game has generated an average of 25 per cent more bets across all licensees than its original highly successful game.
iSoftBet will also supply OlyBet with its selection of player engagement tools headlined by iNgame, which has been designed to boost retention and increase player lifetime value through a range of products such as real-time leaderboards.
Federica Faggiano, the Chief Commercial Officer at iSoftBet, commented on the deal by saying that OlyBet is recognized as one of the biggest brands in Europe with leading market share in several emerging territories such as Latvia, Estonia and Lithuania.
Faggiano went on to say that they are constantly striving to grow their regulated market presence and therefore, extending their reach in these key strategic jurisdictions will give even more players the opportunity to enjoy their compelling content.
