Playson, a leading game developer and supplier of cutting-edge innovative content has announced that it has entered into a major content distribution agreement with Bet365 that will boost the leading operator’s Italian offering considerably.
In terms of the agreement signed by the parties, Bet365’s Italy-based players will have the opportunity to gain access to a range of the provider’s extremely popular gaming titles that include Legend of Cleopatra Megaways, Rise of Egypt Deluxe and Wolf Power: Hold and Win.
Blanka Homor, a Sales Director at Playson, commented on the agreement by saying that they are thrilled to partner with bet365, an established industry-leader that needs no introduction.
Homor went on to say that teaming up with such internationally renowned operators affirms their status among gambling’s most dynamic suppliers, and they cannot wait to deliver their exciting content to bet365 and their extensive Italian player base.
According to Playson, its latest agreement demonstrates the ‘quality and appeal’ of the developer’s range of games in the Italian regulated market.
In recent weeks Playson’s portfolio of titles has continued to strengthen with a new UI designed to facilitate single-handed gameplay in portrait mode, which is perfect for those who are searching for entertainment on the move.
The new deal follows on from the supplier’s Switzerland debut as it signed a content integration partnership agreement with Swiss Casinos.
Swiss Casinos is known to be ‘one of the biggest online operators’ within the country’s regulated market and its deal with Playson will, no doubt, enable the company to attract a vast range of slot fans via the supplier’s igaming offerings.
Playson completed an International Standard Organization audit in January.
