iGaming aggregator and supplier of unique content, Relax Gaming has entered into a deal that will see it launch its portfolio of proprietary and third-party games with Kindred Group’s 32Red brand.
In terms of the new agreement 32Red will gain access to Relax Gaming’s flourishing portfolio of in-house developed games through integration with the Microgaming platform which includes sought-after titles Money Train and Temple Tumble together with its latest smash hit La Fiesta.
32Red is a reputable operator owned by Kindred Group, a longstanding partner of Relax, and is one of the most established gaming companies in the UK, offering slots and casino entertainment with a vast selection of table games.
Daniel Eskola, Chief Commercial Officer at Relax Gaming, commented that 32Red is a key player in the UK market and they are pleased with the smooth, collaborative process they have shared with Microgaming and their teams so far.
Eskola also said they are excited to offer their innovative and engaging content to select Microgaming clients. He added that their flexibility and quick integration have played an integral part in their rapid expansion over the last 12 months, and they look forward to another great launch with a top tier operator.
Leon Thomas, Commercial Director at Microgaming said that Microgaming is delighted to support 32Red with this integration, ensuring fast access to an even wider selection of content for a much-valued and respected partner.
Neil Banbury, UK General Manager for Kindred, parent company of 32Red said that delivering the best games to their customers is paramount there at 32Red, and Relax Gaming’s content provides them with a host of casino games that will further enhance their strong offering.
