RubyPlay is making waves on two fronts—strengthening its foothold in the U.S. market with a high-profile content deal and expanding its creative horizons with the launch of a brand-new game studio.
The company’s latest partnership with Hard Rock Bet Casino brings its top-performing slots to New Jersey players, while the debut of Koala Games signals a bold new chapter in RubyPlay’s multi-studio growth strategy.
RubyPlay Slots Go Live on Hard Rock Bet Casino in New Jersey
RubyPlay has taken another big step in its U.S. journey, striking a new content distribution deal with Hard Rock Bet Casino. The agreement brings RubyPlay’s hit slot titles to one of New Jersey’s top online platforms.
Players on Hard Rock Bet Casino now have access to popular RubyPlay releases like Diamond Explosion® Patriots, Immortal Ways® Diamonds SE, and J Mania® Loco Habanero. These games were handpicked to resonate with the New Jersey market, blending strong visuals with engaging gameplay mechanics.
This rollout marks RubyPlay’s second major move in the Garden State following its U.S. debut earlier this year. A second wave of 10 new titles is set to drop in the coming weeks, part of a planned expansion aimed at delivering standout content to regulated iGaming markets across the country.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, shared his excitement about the collaboration:
“Partnering with Hard Rock Bet Casino is a tremendous opportunity to build on our early success in the U.S. From day one, our goal has been to create content that American players love, and we’re thrilled to bring our most engaging titles to an operator brand that needs no introduction.”
Rich Criado, VP of Casino at Hard Rock Bet, added:
“Rolling with RubyPlay is a win for our players. Their fresh portfolio adds even more variety to our 3,000+ game offering, helping Hard Rock Bet Casino stay ahead in online entertainment.”
The partnership is a clear move by RubyPlay to secure its place among leading game providers in the U.S. iGaming space.
RubyPlay Debuts Koala Games, a Bold New Studio with a Fresh Spin
In another major move, RubyPlay has launched Koala Games—a fully independent game studio designed to drive creative innovation and deliver fresh titles to a global audience.
Koala Games operates with full autonomy but leverages RubyPlay’s established infrastructure, distribution reach, and industry knowledge. The new studio kicks off with three launches: Voltage Blitz Vortex, Voltage Blitz Egypt, and 3 Big Barrels Buffalo. All three feature fast-paced gameplay, eye-catching design, and high win potential.
Led by industry veterans with deep roots in the Social Casino scene, Koala Games brings a strong creative edge and a player-first approach. The studio aims to shake up the space with original content that doesn’t follow the usual playbook.
Dr. Eyal Loz explained the vision behind the new venture:
“The launch of Koala Games is a natural evolution of our goal to build a multi-studio ecosystem that delivers diverse and engaging content to players worldwide. Koala Games brings a unique voice to the RubyPlay family, and we’re incredibly excited about what’s to come.”
Studio Director Tristan Esaid added:
“At Koala Games, we’re driven by the desire to push boundaries and bring a bold, playful spirit to every game we create. Voltage Blitz Vortex is just the start—we’re here to deliver high-energy content that connects with today’s players.”
With Koala Games now in the mix, RubyPlay continues to expand its creative footprint, setting the stage for even more innovation across the global iGaming market.
