US gaming technology firm Scientific Games has entered into a deal that will see it integrate Blue Ribbon’s jackpot marketing solution with its Open Gaming System (OGS) content aggregation platform.
OGS partners are given a groundbreaking way to engage with players by Blue Ribbon’s solution through a new set of incentive tools giving consumers the opportunity to enjoy a custom made gaming experience and improved acquisition and retention.
Amir Askarov, the Chief Executive Officer for Blue Ribbon, commented that Scientific Games is one of the leading gaming platform providers in their industry, and they are excited to enable their unique player engagement platform on their OGS platform.
He went on to say that for the first time OGS partners will be able to control and manage their jackpots to build better engagement, while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.
Dylan Slaney, Senior Vice President of Casino and Platforms for SG Digital, the interactive division of Scientific Games, said that they are starting to finalize their full portfolio of casino content and technology under the umbrella of ‘open casino’, which includes their player account, their open gaming system, the world’s best content and now, new revolutionary features such as missions, tournaments and jackpots.
Slaney also said that combining platform scale, groundbreaking content and feature innovation is where the magic will happen for player experiences and Blue Ribbon is known industry-wide for their innovative game functionality.
Slaney added
that pairing their jackpot innovation with their world-leading OGST platform is
the perfect combination, bringing players new ways to enjoy their games with an
added layer of game-expanding features.
