Storm Gaming Technology, the leading independent manufacturer of digital and land-based gaming solutions in the United Kingdom, has revealed that it has entered into a new branding licensing agreement with ITV, the UK’s top commercial television corporation, which sees it begin to develop gaming content based on the popular UK television gameshow “The Chase”.
The agreement covers all categories of online as well as offline pay-to-play gaming, including Category C AWP and SWP.
The manufacturer has already brokered similar agreements with the MotoGP motor-cycling series as well as with the “Carry on” classic film franchise.
Richard Sheldon, the Managing Director of Storm Gaming, commented on the new agreement by saying that “The Chase” is a superb brand and the beginning of what they are confident will be a great relationship with ITV. He added that they will be producing both analogue and video-based AWP and gaming products which will be aimed at an array of market sectors. He also said that they have also secured the SWP rights with a definite idea in mind and went on to say that the show format provides great synergies for content development and due to the fact that between three and five million viewers enjoy the show every day in the UK, the power and popularity of the brand is completely proven.
“The Chase” is one of ITV’s most successful ever daytime shows and after having previously been nominated three times, the show was voted Best Daytime Show at this year’s National Television Awards.
