Relax Gaming Adds TaDa Gaming to Its Aggregation Network
Relax Gaming has expanded its Powered By Relax programme through a new content partnership with TaDa Gaming, bringing the studio’s diverse portfolio to a wider network of operators.
TaDa Gaming’s titles will now be distributed via Relax’s aggregation platform, including slots, crash games, table games, bingo, and its signature fishing-shooting games. The collaboration gives TaDa instant access to a global operator base and streamlined integration, bolstering its international growth.
Regional Strategy Meets Global Distribution
TaDa Gaming has carved out a strong presence in emerging markets, especially in Latin America and Brazil, where it currently holds over 60 certified games. Its broader footprint includes certifications in Greece, Italy, Malta, Portugal, Romania, Sweden, and the UK.
The company follows a content strategy tailored to regional tastes—a model called “Glocalisation”—which has helped drive engagement in local markets while scaling internationally.
Ray Lee, Director of Business Development at TaDa Gaming, said the deal marks a key step forward:
“It’s great news for TaDa to be part of the Powered By Relax programme. This partnership opens up new opportunities for us to reach wider audiences and deliver our expertly localised and immersive content through a trusted and high-performance aggregation platform.”
Unique Content and Gamification Features
TaDa’s standout offering includes fishing-shooting games that blend skill-based elements with RNG gameplay. These games aim to increase engagement without cannibalising other content verticals. The studio also integrates in-game engagement tools like GiftCode and WIN CARD, which aim to boost retention across various player segments.
Expanding the Relax Ecosystem
Relax Gaming now offers more than 4,000 casino titles from more than 70 partner studios to more than 1,000 operators worldwide. Its growing platform includes Silver Bullet and Powered By Relax partners, and distribution is backed by licences in key jurisdictions such as the UK, Malta, Ontario, and Sweden.
Katie Fraser, Head of Partnership Success at Relax Gaming, welcomed the addition:
“Bringing TaDa Gaming on board is a fantastic move. Their broad content range, from top-performing slots to unique fishing-shooting titles, offers immediate value for our operator partners. We’re especially impressed by their market-focused approach, which aligns perfectly with our vision as an aggregator.”
This partnership follows Relax’s recent expansion into Brazil and Peru and continues its push into regulated markets with high-growth potential.
