Mr Green and Company AB was named the winner in the Rising Star in Sports Betting 2018 category, which was held recently at the SBC Awards in London. The unique sports betting platform was first launched in 2016 and offeres players an exciting player experience, allowing them to follow their favorite sports and teams through the use of intuitive widgets.
The sports book proved to be very profitable for Mr Green and Company, with a 375% increase in revenue in the third quarter of this year compared to same period last year.
The chief executive officer of MRG, Per Norman said in a press release issued by the group: “Innovation and differentiation are key elements of our strategy. This prestigious award is proof of our capabilities to innovate and differentiate in order to deliver a superior experience.”
This was not the only honor given to Mr Green at the prestigious SBC awards. The group was also highly commended for its Green Gaming focus. Its players are able to enjoy its Green Gaming predictive tool which is “based on a data driven algorithm combined with a player self-assessment test and presents each individual player’s risk level in a transparent way,” according to the press release.
Based on this identified risk level, the online gaming platform is able to tailor its communication to each individual player, making sure that sales messages are sent in a responsible way.
