London-listed gaming operator 888 has launched its first sports betting offering in the United States by rolling out the 88sport in New Jersey.
The Kambi-powered sportsbook offers customers a varied range of sports betting markets across desktop, mobile and tablet devices, with a shared wallet and login with 888’s current poker and casino offerings in the state.
The launch is an important development that further enhances the company’s relationship with Caesars Entertainment and paves the way for further US roll outs as legislation allows.
Itai Frieberger, the Chief Executive Officer at 888, commented that the launch of the 888sport.com in New Jersey is a major milestone for the company in their ongoing expansion across the regulated US online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state.
Frieberger also said that 888 has been committed to developing its position in the US since launching in Nevada, the first regulated US state, nearly six years ago and today they are the only operator with a presence in all three regulated US states. He also said that they now have their sport, casino and poker products all operational in the US and are continually developing their proposition, brands and technology to ensure that the group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows.
