Allwyn has agreed to pay €50 million over three years to bring its sports betting platform under its own control, using technology licensed from Kambi. Announced on November 10, the deal will help move the group’s betting brands onto a common system for online and retail wagering.
The agreement gives Allwyn a permanent global license to the underlying software. Kambi will help develop and introduce the platform, then transfer a dedicated team to Allwyn so the operator can manage its future development.
One Platform for Brands Using Different Systems
Allwyn’s sportsbook brands currently run on several technology systems, Kambi executives explained during an investor presentation. The project would consolidate those operations while allowing individual brands to adapt their products for different markets.
Access to the source code, the instructions behind the software, gives Allwyn the ability to modify the platform itself. That matters when deciding which features to develop and how quickly to introduce them.
The project covers an established betting business. Allwyn reported more than €800 million in sports betting gross gaming revenue for 2025. That measures revenue from gambling activity, rather than the total amount customers wagered.
Kambi Will Still Supply Odds and Trading Services
Allwyn will continue using Kambi’s odds and trading services under a separate agreement running through at least 2031. Those services help price bets and manage the financial exposure created by customers’ wagers.
Kambi’s AI trading system is outside the source code license. Allwyn will therefore gain control over platform development while continuing to buy specialist betting services from its technology partner.
The Transition Will Take Several Years
Implementation is planned for 2027 through 2029, with the dedicated team expected to transfer toward the end of that period. For bettors, the potential consequence is a sportsbook that Allwyn can tailor more directly to local preferences. Specific new customer features were not detailed in the announcements.
Kambi estimates the agreements will contribute €45 million to €50 million in operating profit across 2027 through 2031, subject to delivery milestones and its current assumptions. Allwyn expects roughly half of its €50 million consideration to be incurred in 2027, alongside additional spending to build its central sportsbook capabilities.
