Leading online betting operator CasadeApostas.com is thrilled to reveal that it has secured deals that will see it sponsor four leading football teams in Brazil, brokered by Sportradar.
The agreement relates to top-tier Campeonato Brasileiro Serie A clubs Bahia, Botafogo, Cruzeiro and Santos. The terms and length of the sponsorship deals have not yet been disclosed.
CasadeApostas.com will now have the chance to take advantage of additional exposure through the shirt sponsorship agreement and also gain access to a customized package of rights at each club which includes a selection of digital and activation opportunities.
As a customer of Sportradar’s betting services division Betradar, the operator was in a position to broker the deal through the supplier’s ad:s marketing subsidiary. Ad:s launched in January of this year and supplies betting operators with a selection of marketing services that includes consulting assistance to set up sponsorship agreements with sports teams.
Hans Schleier, Director of Marketing at CasadeApostas.com, commented that CasadeApostas.com is a brand with ambitious plans for their home market. He added that they look forward to working with the clubs and Sportradar to further activate these partnerships together and bring excitement to football fans around Brazil.
Hampus Lofkvist, Director of Global Sponsorship at Sportradar, said that this is a major move that will enhance the brand’s visibility and connect them with fans throughout Brazil and the wider continent.
Lofkvist went on to say that partnerships such as this give them further confidence that Sportradar ad:s will continue to support bookmakers around the world with their marketing efforts.
