Sports Information Services (SIS), a leading supplier of services to retail bookmakers worldwide, has announced that it has entered into an agreement with AmWest Entertainment, parent company of AmWager.com that will see it supply its British and Irish greyhound racing content.
In terms of the agreement, SIS will provide the national Advanced Deposit Wager with live streams and data of up to 33,000 greyhound races per year, taken from the 53 meetings per week racing schedule of British tracks that include Crayford, Central Park, Harlow, Doncaster, Hove, Henlow, Romford and Monmore, as well as Irish races from Kilkenny, Cork, Mullingar, Limerick, Waterford, Tralee and Youghal.
The deal entered into between the parties will allow AmWest Entertainment to accept and transfer bets into the recently launched new SIS World Greyhound Racing Pool.
Paul Witten, the Product Director at SIS, commented on the agreement by saying that they are delighted to announce the deal with AmWest Entertainment, which provides AmWest’s customers with top quality greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for them.
Witten also said that this agreement further builds on their objective to expand their racing offer internationally, and will also continue to build the reach of British and Irish greyhound racing around the world.
Nelson Clemmens, Chief Executive Officer at AmWest Entertainment, said that securing SIS’s British and Irish greyhound racing tote service is an important step in their ambitions to further diversify and expand their sports betting offer.
Clemmens added that they are confident that SIS’s top quality British and Irish greyhound racing will prove to be a real revenue driver for their business.
