New York-listed Inspired Entertainment, a leading gaming solutions provider, has entered into a deal in terms of which it will provide a selection of its virtual sports games to NovoPrime Sports.
The agreement signed by the parties will see a vast range of Inspired Entertainment’s virtual sports incorporated into Australian gaming giant’s Novomatic’s sports betting platform NovoPrime Sports, including horse racing, greyhounds, trotting, virtual soccer, motor racing, basketball and football.
Inspired recently entered into an agreement with the NFL Alumni for a new virtual football game based on former American football players, and will supply NovoPrime Sports with new content throughout the course of the deal.
Alan Bruce, Head of NovoPrime Sports, commented that they are focused on developing the premiere global turnkey sports betting platform solution for retail and online and virtual sports perfectly round out their portfolio of offerings.
Bruce went on to say that the ultra-realistic graphics of Inspired’s virtuals provide a higher frequency complement to real sports betting. He added that they are particularly excited for consumers to experience their ground-breaking new virtual basketball game, which will help their customers create continual streams of betting content.
Lorne Weil, Chairman of Inspired Entertainment, said that they have a great relationship with Novomatic and are very excited to work with them on adding virtual sports to their NovoPrime Sports platform.
Weill added that this partnership has a great deal of potential for Inspired, bringing their virtual sports to new geographies, customer verticals and distribution channels and it is a win-win for everyone involved, especially the consumer.
