Scientific Games, a leading New York-listed provider of gambling products and services has entered into a four-year extension to continue providing its sportsbook and iGaming solutions to British bookmaker William Hill.
In terms of the extension, Scientific Games will continue to provide its OpenSports solutions to William Hill in the UK and Europe through to 2024.
According to the supplier, the new deal will see William Hill operate with a higher degree of speed and flexibility, including the ability to distribute exclusive products across a number of jurisdictions in Europe.
The Open Bet solution has been used by William Hill since 2007, when the supplier was an independent business, before being acquired by NYX Gaming Group and then Scientific Games.
Jordan Levin, Group Chief Executive for SG Digital, commented that by choosing Scientific Games, William Hill is reaffirming their commitment and belief in their products, services and team and sending a message that they continue to be a source of competitive advantage for global industry leaders in all regulated markets.
Levin also said that they are really building on one of their strongest relationships.
Ulrik Bengstsson, Group Chief Executive at William Hill, said that it’s a pivotal time for sports betting and iGaming providers and that Scientific Games’ solutions provide them with the flexibility that is key to their growth strategy in the UK and Europe and they are pleased to continue to use their products that will be provided on a flexible and modular basis to power their shared success in the years to come.
