PointsBet, one of the world’s leading sports betting operators, has revealed that it has entered into a multi-year partnership deal that will see it become the 11th Authorized Sports Betting Operator of the National Basketball Association (NBA).
In terms of the partnership, PointsBet will integrate the first-ever Win Probability Metric across a number of NBA platforms, including on NBA.com and NBA social media channels. The Win Probability Metric, powered by PointsBet, will enable fans to be provided with real-time insight toward anticipated outcomes using the same data and statistics that supply the PointsBet sports-book.
The new partnership will also enable PointsBet to gain access to official NBA betting data and league marks across PointsBet’s digital betting platforms.
Johnny Aitken, the Chief Executive Officer of PointsBet USA, commented on the partnership by saying that as a tech company at heart, the PointsBet team is excited to work with a league as savvy and forward-thinking as the NBA.
Aitken went on to say that they are certainly aligned in looking to present fans with the best experience possible, and they look forward to enhancing the sports betting aspect via the Win Probability Metric Powered by PointsBet.
Scott Kaufman-Ross, Senior Vice President and Head of Fantasy & Gaming, NBA, said that they are thrilled to partner with PointsBet on its first U.S sports league betting partnership, as they continue to grow their business throughout the U.S.
Kaufman-Ross added that PointsBet has a unique offering in the marketplace and they are excited to find new ways to engage with fans together.
