German gaming giant Gauselmann Group has entered into a new, exclusive sponsorship deal with 2. Bundesliga club Fortuna Dusseldorf.
Both Gauselmann and Fortuna are based in the state of Nordrhein-Westfalen and the group will use its Merkur sports brand for the partnership that is lauded as a ‘long-term and close cooperation’.
Merkur is a division of the German gaming giant, which also currently sponsors Fortuna Dusseldorf’s 54,600 capacity home stadium, the Merkur Spiel-Arena.
Manfred Stoffers, Marketing Director of the Gauselmann Group, commented that they are really looking forward to the partnership with Fortuna. He added that Foruna is one of the most important lighthouses in Dusseldorf sport, which they promote in its colorful diversity.
Stoffers went on to say that their partnership is now complete and if it says Merkur on it, Merkur has to be inside. He added that it is much more important that through their sponsoring they can make a small contribution to ensuring that Fortuna gets back on the road to success as quickly as possible.
Christian Koke, Marketing Director at Fortuna Dusseldorf, said that the fact that they, as the main tenant of the Merkur Spiel-Arena, have now been able to conclude a comprehensive partnership with the namesake is an important steep for Fortuna that has only now become possible.
Koke also said that they are pleased to be able to exclusively welcome a company based in North Rhine-Westphalia as a partner in this sector, because the gambling and gaming market, which also includes sports betting, is economically exciting in football, but also a sensitive field.
He thanked those responsible at the Gauselmann Group for the fair discussions and willingness to enter into such a long-term and comprehensive partnership with them in such a difficult time as this.
