Sports Betting Giant DraftKings has entered into an exclusive multi-year partnership with the New York Giants in terms of which it becomes that National Football League (NFL) franchise’s official wagering, igaming and daily fantasy partner.
The new partnership builds on an existing relationship between the parties and sees DraftKings being granted access to official Giants logos and trademarks.
DraftKings’ brand will be visible throughout the team’s MetLife Stadium in East Rutherford, New Jersey during Giants’ home games. The Betting Giant will also be featured as a sponsor and exclusive category adviser across all team controlled media such as radio, television, digital and social.
This multi-faceted arrangement also grants DraftKings access to Giants’ first of its kind virtual Sports Lounge that is open on Giants’ game days which will see attendees enjoying ‘unique and innovative ways’ of engaging with the brand across all its platforms.
DraftKings and the Giants will, in addition, provide a Free-to-Play Pick ‘Em game that Giants’ fans can gain access to on a weekly basis.
There are more than 700 sports teams available on the DraftKings Sportsbook platform, with NY Giants ranking in the top 40 teams for most highly bet franchises by both handle and wagers.
Ezra Kucharz, Chief Business Officer at DraftKings, commented that the New York Giants have continued to be a fantastic organization to work with over the years, and they are excited to expand their relationship as the Giants’ official exclusive sports bet, igaming and daily fantasy operator.
Kucharz also said that both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.
