Betway, a Super Group-owned online gambling operator, has launched a new France-facing website in partnership with sports-book provider Sportnco.
Betway.fr and its supplementary mobile apps will enable players in France to gain access to betting options on a vast range of sports events and competitions.
The new site will also have the opportunity to benefit from Sportnco’s Player Account Management (PAM) system.
Anthony Werkman, Chief Executive Officer at Betway, commented that the Betway brand already has a huge global presence and they are delighted to work with Sportnco to bring their range of markets and exciting products to French customers.
Herve Schlosser, Founder and Chief Executive Officer at Sportnco, said that Sportnco is delighted to be working with Betway in France.
Schlosser also said that the group will be a fantastic addition to the country’s online and mobile sports betting scene and brings a wealth of experience, know-how and competitive spirit to the space.
Betway has, meanwhile also entered into a three-year deal that will see it become the official betting partner of German Bundesliga football club Eintracht Frankfurt.
Werksman said that Bundesliga is one of the most recognized football leagues globally and it will, therefore, be a great privilege to see the growing presence of the Betway brand at the Deutsche Bank Park stadium.
Axel Hellmann, Board Spokesman of Eintracht Frankfurt, added that the club had faced some financial difficulties, making the deal particularly important.
Hellmann also said that they are entering into a strategic partnership with Betway in a different phase, which makes it even more significant. He added that they are pleased that they will make a positive contribution to Betway’s further growth with their emotions and brand strength around their club.
