Pragmatic Play, a leading online casino games maker has entered into a deal with Gibraltar-licensed online casino company 32Red to supply its Live Casino range to the company and significantly expand the scope of its existing partnership with the iGaming and sports betting brand.
Pragmatic Play entered the lucrative and hugely competitive live dealer segment in 2019 and premiered its first titles of this vertical at that year’s edition of the ICE London conference and exhibition event.
Pragmatic Play has expanded its Live Casino portfolio over the past two years to include multiple baccarat, blackjack and roulette variants as well as game-show-style products that have proved to be widely popular with players. The studio has launched its suite with a huge number of tier-one operators that provides their services in all major regulated markets.
Pragmatic Play and 32Red formed their partnership in May when the operator went live with the provider’s proprietary and third’-party slots in a deal that boosted Pragmatic Play’s presence in the UK online gambling space. The deal also enhanced its existing partnership with 32Red’s parent company, Kindred Group.
The online games maker will supply its complete Live Casino portfolio to the popular iGaming brand, including the Mega Wheel game-show-style and its casino classics Roulette and One Blackjack. These games are all streamed live from the provider’s studio in Bucharest, Romania.
Bhotesh Maheswari, Pragmatic Play’s Vice President of Commercial Strategy and Operations commented that the popularity of their Live Casino content continues to grow and be recognized and chosen by important operators like 32Red.
Adam Newnham, 32Red’s Commercial Operations Manager said they know what they are getting with Pragmatic Play, having already forged a successful partnership with them.
