WynnBET, the online betting arm of Wynn Resorts, signed up Hollywood and professional sports stars to feature in a new multimedia marketing campaign for its product. The ad, which features Ben Affleck, Shaquille O’Neal and Melvin Gregg, was released in time for football season. Affleck, who directed the campaign, also brought in the 75-year-old mother of his old-new girlfriend, Jennifer Lopez to take on a cameo role in the ad.
“Our new campaign brings the WynnBET experience to life — the marquee talent, the connection to Wynn Las Vegas and the excitement of betting with WynnBET,” said Wynn Interactive CEO Craig Billings said. “Every detail of this shoot was carefully considered, and Ben did a great job hand-picking the cast and crew as well as developing the characters to capture the fun involved with winning together. We’re excited to show everyone what WynnBET has to offer.”
Hall of Famer NBA player, O’Neal called the campaign a “winner”.
He said that the Las Vegas Wynn, where the ad was filmed, “offered the perfect backdrop” for the campaign and he lauded Affleck and Gregg for being the perfect partners.
“It was a lot of fun shooting alongside them,” he added.
O’Neal said that he was excited for fans to experience WynnBET, which he called “a world-class mobile sports betting experience”
