A new deal has been signed between FanDuel Group and the Canadian specialist sports broadcaster, The Sports Network. Under the terms of the deal, the Flutter Entertainment-owned FanDuel will serve as the Sports Network’s official sportsbook partner.
The multiyear deal comes just in time to meet the official launch date of Ontario’s new regulated sports betting market which happened this month.
Some of key features of the deal:
- FanDuel to deliver original content and digital content across the Sports Network.
- FanDuel Sportsbook will be the exclusive provider of sports odds across the Sports Network programming.
- Focus will be placed on fan engagement.
- FanDuel integrations on the Sports Network platforms include in-game broadcasts, digital marketing, mobile apps, etc.
- The Sports Network will promote FanDuel’s online betting options such as same game parlay bets.
The senior VP of The Sports Network, Stewart Johnston called FanDuel the “undisputed leader in sports betting”. He said that with the launch of sports betting in Canada, FanDuel was the clear choice for the network to be its sportsbook partner.
“FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with, and we believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand,” added Johnston.
