Flutter Entertainment-owned FanDuel Group has revealed that it has extended its content and marketing partnership deal with golf’s PGA Tour for a further period of three years.
In terms of the renewed deal FanDuel will remain as an official betting operator of the PGA Tour through to 2024, The two parties have been working together ever since September 2020.
Other than continuing its current marketing and content partnership with the golf competition, FanDuel will also contribute odds-based content to fans solely on the PGA Tour’s social media channels -Twitter, Facebook and Instagram.
FanDuel will also be given the rights in the US to make use of PGA Tour marks and also to advertise within Tour media and partner platforms.
Norb Gambuzza, Senior Vice President Media and Gaming of the PGA Tour, commented on the partnership extension by saying that FanDuel is a market leader in the United States and they look forward to extending their relationship in the sports betting space for three more years.
Gambuzza also noted the ‘incredible growth’ FanDuel has witnessed in its golf offering and the success of the operator’s partnership with American golf pro Jordan Spieth. He also believes that integrating betting odds into the Tour’s social content helps contribute to storylines and provide up-to-date information to fans.
Mike Raffensperger, Chief Marketing Officer of the FanDuel Group said that said that the continuance of the firm’s relationship with the PGA Tour is one of FanDuel’s most innovative and ground-breaking partnerships.
Raffensperger also said that they value the TOUR’s willingness to be a first mover in bringing new features like real-time highlights into their app which enhances the entertainment experience for the TOUR’s passionate fans.
