Genius Sports has revealed that it has signed an extended working partnership with Betway, a leading sports betting and gaming operator.
In terms of the new agreement, Betway will gain access to Genius Sports’ Live Trading solutions and Live Data which provide pricing and real-time data for the NFL and NCAA Basketball, as well as Euroleague Basketball and the English Premier League.
Betway is licensed in five states across the US and will also have the opportunity to gain access to Genius Sports’ entire NFL product suite that includes the league’s real-time statistics, proprietary Next Gen Stats and official sports betting data feed.
Genius Sports will be supplying its digital marketing and customized free-to-play tools in an endeavor to further attract global Betway customers. This will be achieved by running targeted, data-driven campaigns across video, display and connected TV so as to encourage increased customer engagement levels.
Anthony Werkman, Chief Executive Officer at Betway, commented that they are thrilled to add Genius Sports’ Live Data and LiveTrading Solutions for NFL betting to their existing partnership with them.
Werkman also said that as their brand continues to grow globally, they are constantly seeking new ways to enhance the Betway customer experience and this data and technology achieves that.
Mark Locke, Chief Executive Officer of Genius Sports, said that as one of their long-term official data partners, Betway has always invested in a world-class product for its customers across the globe.
He went on to say that the Betway brand is growing rapidly across the U.S. and they are thrilled to be helping accelerate this expansion with their premium official sports betting feeds, live streaming and fan engagement solutions.
