Premier global online gaming operator PointsBet has entered into a strategic partnership with Troon, a leading provider of golf and club-related leisure and hospitality services that will see the operator being named as the official and exclusive sports betting partner of Troon.
In terms of the new deal, which is the first of its kind in the industry, PointsBet will receive category exclusivity across the provider’s media channels that include digital marketing via web, print assets, social as well as sponsorship of the category leading Troon App.
PointsBet will also have the opportunity to enjoy high brand visibility actions at participating facilities managed by Troon, including exclusive odds integrations and golf-centric collaborations that will see its users being rewarded with golf opportunities at Troon locations across the US.
In addition, PointsBet VIP customers will gain access to hospitality and events at Troon-managed facilities as well as hosting the forthcoming PointsBet Cup.
Eric Foote, Chief Commercial Officer at PointsBet, commented that between their partnership with NBC Sports, The Golf Channel and PGA TOUR, PointsBet has shown a commitment to the sport of golf through an investment of their brand in the space.
He added that as PointsBet continues to amplify its presence in the game, they were looking to partner with an established operator that shares their corporate values and commitment to customers.
Foote also said that this partnership with Troon helps take their connection to golfers to the next level, providing them with visibility across Troon’s unmatched portfolio of properties and multimedia platforms.
Scott Van Newkirk, Chief Development Officer at Troon, said they know many members and guests who enjoy their Troon-managed facilities are passionate about sports and gaming.
